Waitrose reputation has been built, above all, on the quality and freshness of their food. It is what they believe gives them the edge over other supermarkets.

Waitrose put a huge stock in the provenance and traceability of the food that is on their shelves. Each of their buyers is an expert in his or her own field. Their job is to seek out the best sources of the best quality food and unusual ingredients that can’t be found in other supermarkets. Much of their time is spent with the farmers, growers and suppliers, building relationships based on trust and respect. Wherever possible they buy British. Increasingly, they are also sourcing local produce from small growers and suppliers close to individual Waitrose stores.

Because Waitrose has such an enviable reputation for quality, and doesn’t try to grab the headlines with price-cuts the way other supermarkets do, it’s easy to assume that the’re expensive. This simply isn’t the case.

Each week they check the price of 1000s of everyday items we all need to buy - like bread, toothpaste, milk, etc - against those in other supermarkets, to make sure you’re getting consistent good value for money. Their Price Commitment is a promise to continue bringing you quality food that is honestly priced and so represents excellent value. And on top of this, you’ll find literally hundreds of our ‘Outstanding Offers’ on the shelves.

To take a look at the current Waitrose offers and compare them to other supermarkets click on the link below: