Sainbury’s has perhaps done more than any other supermarket to promote healthy food options.  They have been at the forefront of the idea that healthy food is no longer just about dieting but has moved towards a broader approach of natural, wholesome and nutrient-rich foods.

Their Multiple Traffic Light labelling has put pressure on their own suppliers to develop products with reduced fat, saturated fat, sugar and salt, whilst also increasing some nutrients and food groups typically lacking in the UK diet, such as fibre, Omega 3 fats and fresh fruits and vegetables.

In February 2008 they re-launched their ‘Kids’ range, which now has the strictest nutrition and ingredient standards of any of the UK supermarkets. For example:

Just for Kids Multiple Traffic Light labelling is now on the front of all their ‘Kids’ products, helping parents make quick, at-a-glance decisions based on the amount of fat, saturated fat, total sugars, salt and calories contained in the product.

The target age of their ‘Kids’ range has been moved from 5-10 to 4-8 years, which means they exercise tighter control of fat, saturated fat, total sugars, salt content, resulting in the highest nutritional standards.

No salt is added to the recipe in any ‘Kids’ ready meals (although certain ingredients, such as cheese, may contain some salt for safety reasons).

If you want to take a look at the healthier options offered by Sainsbury’s and compare them to other supermarkets click the link below: